Seven years ago, kitchenMage was born into a rather small and snuggly online food'verse. Quirky sites like Belly-Timber (now sadly in eternal hiatus) could tell the tale of the Mighty Cheese Warriors (cached) to a crowd that was sufficiently inside to get the joke and Food Blog S'cool meant we didn't need no stinkin' conventions.
In 2005, agents and publishers had not yet begun to demand that their writers start a weblog. This is fortunate for me since I might have ended up writing about nothing but esoteric technical topics, government compliance, training and other things that, as one reader said, "makes your brain hurt." I still do that work but I have also written a cookbook and having food as an additional focus has been sanity-saving.
Anniversaries are time for reflection and renewal and this one is true to form. kitchenMage is undergoing a serious makeover behind the scenes; one that has been near-eternal, largely because a few months ago I decided that I needed to rework the structure and content as opposed to simply the look and feel.
For a variety of reasons, the last few years has left me reading a lot more than writing and it's been interesting. The food'verse has been utterly transformed since way back in 2005 and not always for the better. While there are a lot of really great web sites, they are increasingly hard to find amongst the self-promotional noise and assemblages of food-like substances.
Just today a twitter conversation led me to discover that "pie inside cake" gets 13.5k hits on The Google. Fortunately, fewer than 500 are images. On the other hand, most involve frozen pies and cakes from a box. The more ridiculous the combination, the more likely it is to garner attention and page views. I have found myself sighing a lot as I read.