Main Archives About kitchenMage My Cookbook Shop Connect:    RSS icon   email icon   twitter icon   Pinterest icon   flickr icon   kitchenMage's Recipes @Feastie

« wcb: in which a clever grayling helps out Angry Cat | Main | wcb: a tad early because... »

But EVOO isn't even a word!

The brand that is Rachael Ray strikes again, and this time I really must object. The next edition of the Oxford American College Dictionary will include EVOO as a word and they are crediting RR for the term.

Um, no and no.

First, EVOO isn't a word, it's an acronym and I am concerned that the people associated with Oxford (whom many of us think of as "the dictionary people") don't seem to know the difference.

Next, read this quote from Erin McKean, Editor-in-Chief of American Dictionaries

"In order for a word to get into the dictionary it has to be useful to people. It’s not just enough to be a fabulous celebrity to get your word in. You have to make a word that people like to use. There are words that are connected with celebrities that are not going to make it in the dictionary anytime soon; we’re not going to put in "Brangelina." "EVOO" we see people using. We have a big database of about a billion and a half English words. In that database we found evidence of "EVOO" being used and in more than half of the examples, "Rachael" is also in the same sentence."

I googled "EVOO" and got ~181k hits, while "EVOO -Ray" gets ~127k, which means that ,in the wild, she's only mentioned in a third of the pages with EVOO on them. (it must make it tough to read the page when it has EVOO on it). And Brangelina, a word that is as cringeworthy as EVOO, gets 1.6 million hits, more than ten times as many hits as EVOO, so the argument about people liking to use the word is clearly not true.

EVOO may be a useful acronym for some folks, but it isn't as practiced by RR. For it to be useful, it would have to be a shorter replacement for a longer term. Every time I have heard RR use the term, however, she has said "EVOO, extra-virgin olive oil" proving that it's not only not useful, it simply clutters up the sentence. (Maybe I am just hyper-aware of this because I'm at the author's review stage of a couple of books, which is when the copy editors send everything back with corrections. Corrections like "say 'extra-virgin olive oil (EVOO)' once and then just say EVOO." Perhaps RR just needs a good editor. I've got several excellent ones to recommend.)

To sum up:

  • not a word
  • neither created or used most by the person getting the credit
  • not useful as implemented by the person they are crediting with the word
  • far less used than Brangelina which isn't in the dictionary because people don't "like to use it"

This would be easier to explain if the dictionary publisher was also RR's publisher, but unless it's part of an upcoming and as yet undisclosed deal they aren't. Which means I should probably file this under "America, dumbing down of via celebrity worship" and get back to writing that other thing. Which will be done any day now. In a computer minute.

Comment Policy

Hello! Thanks for stopping by. I love good conversations and some great ones take place here in comments. Whether it's an opinion a deep topic or simply a tweak you made to a recipe, we all learn more when additional voices join in.

Comments are moderated for spam so your comment will not appear immediately. Beyond that, however, my policy is to allow open, honest, uncensored feedback and conversation. (You may have no idea how rare this is. I didn't either...) I trust my readers to behave reasonably, they seldom let me down.

Please join in the discussion.



TrackBack URL for this entry:

Listed below are links to weblogs that reference But EVOO isn't even a word!:

I also write at:

Popular Posts

I also write at:

All content on this site is © Beth Sheresh (2005-2012). Please play nice and don't take things that aren't yours.
See something you like and want to use? Drop me a note, kitchenMage(at)gmail(dot)com. I'm pretty agreeable when people ask.
Related Posts with Thumbnails Related Posts with Thumbnails